What segments have you created that have led to greater engagement?

Academy Study Groups Study Group: Email Marketing
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I implemented the following segments to improve email marketing results:

  1. New Clients: Created welcome flow that confirmed their interest and ensured they were aware of next steps.
  2. Abandoned Cart-Type Segment: Messages were develped specifically for those who had received an agreement to begin a plan with the company, but did not activate their plan.
  3. Inactive Clients: Re-engagement campaigns targeted to those who had shown interest but had gone dark.
  4. Email Engagement Level: To improvie deliverability, created sends based on email engagement.
  5. Lifecycle Stage: Targeted emails for prospective, active, and closed clients.