It was a commercial for Ulta. The premise is that a bunch of diverse strangers are stuck on an elevator together when a woman drops her Ulta bag and all the cosmetics fall out, prompting everyone in the elevator to start giving each other makeovers while the song, “Did we just become best friends?” plays. Not only is it cute and heartwarming, but it reinforces their branding message that their products are for everyone. It conveys their company values of unity and diversity, as well.