The last marketing video I remember watching was for the new Wicked movie, and what made it memorable was how it combined stunning visuals, powerful music, and a strong emotional hook. The video featured clips of the iconic “Defying Gravity” performance, showcasing the talented cast and the breathtaking set design, paired with dramatic music that built excitement. The video definitely helped drive action. It made me want to see the movie in theaters, especially because it gave a glimpse of the visual spectacle and how they were adapting the beloved musical for a broader audience.