the last marketing video i remember watching was for nibblers/shears for cutting “R” panel metal sheets. It was engaging because the guy wasn’t TRYing to sell it. My mother and father both were in sales. My dad told me nobody likes a salesman, don’t be one. Be the guy next door talking about something. No power words, or transition words, Closing is fluid and natural. Anyway these shears go on the end of an impact screw gun and you only need one tool instead of two. the demonstration was in a practical situation doing professionaly what the tool was meant to do.