The last ad I watched was Netflix’s trailer for the Lara Croft: Tomb Raider animated series. What made it memorable was the strong pacing and editing—this dynamic montage of key scenes and plot points. Plus, the music and sound design were spot on, with a perfectly chosen soundtrack and sound effects that really amped up the emotional impact of the visuals. And of course, they did a great job reminding viewers when and where they can watch the show.