It was for a brand of Sanitary Napkins in Sri Lanka, with the messaging targeted towards boys.
What made it different and made me want to change my own way of thinking, was that it took on the awkwardness of speaking to boys about periods (that is very much a part of Asian society). It urged people to talk to boys about the subject, so that they could understand their mother’s and sisters and classmates better. At the same time they brought out their branding for Sanitary napkins quite subtly throughout the video. Really good work! I learnt something and wanted to put it into action.