A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions:
What was the last marketing video you remember watching and what made it memorable?
Did the video help you take action? If so, what was it?
The last marketing video I watched was for “Angels Among Us”. This was a video about animals that are in need of a home. It was so memorable because of the way it was able to tie into my emotions and inform me on what needs to be done to help these animals. I did in fact end up donating to the cause because of the way the video inspired me to help.
The last marketing video I watched was from a leading insurance company in Siuth Africa, and I got hooked to that video because it emotionally involved me as an audience member.
For me, the marketing video that I remember is the Fita biscuits Commercial video. this is the link. https://www.youtube.com/watch?v=vxUy56Y-cNM very engaging and funny when a man gives half of his Fita biscuit, the old woman becomes a fairy, and ask him for a wish and he wishes for a sports car. but it turns out half body of the Sports Car because he only gives half of his biscuit to the old woman. There’s also a lesson we can get at the same time, let gives generously and not reluctantly.
Last marketing video was Hubspot’s inbound methodology. Its marketing approach is to help people. They express their knowledge rather than sell. Due to this approach, it gives choice to visitors whether to accept knowledge, depending upon how useful it is to them.
The last marketing video I remember watching was on TikTok and for blue light glasses. It was short and brief but definitely got attention. It was simple, like someone filmed it in their home, which also made it seem more casual. He was wearing the glasses and jumped out and said “hey! you’ve been scrolling for a long time, and it coud be damaging your eyes!” That certainly perked my ears up!
Excellent outlook on the strategy of a video! Educational and informative videos build trust over time as well which is valuable for retention and growth of a brand. Thank you for sharing!
The last marketing video I saw was of an Indian Foodtech giant called Zomato. It’s a 30-second attractive video, which shows a couple ordering delicious food through Zomato and enjoying it.
It was quite delightful to watch as it resonated with the story of many around the world in 30 seconds. It also engages the audience with the part where Zomato brings an exquisite dining experience right to your doorstep.
Yes, I did take action. I have been stuck at home for quite a while now, and consuming outside food is not what I usually do. However, the app assures the customer about Safety. Thus, I ordered and ate some delicious food.
the :30 second sweet spot can be the perfect length for audience retention! It’s amazing how quickly something can attract and resonate with a streamlined story.
It was digital marketing and SEO course video of The Academy was hosted by Khalid Farhan. Yes, I have paid to enroll in his course. The main reason was he is an excellent orator and an experienced and talented digital marketer. And this course module is in Bengali and organized for Bangladeshi.
The last marketing video i watched was for Skin care company named “Arvelon” on facebook. It was memorable video because it really helped me to know about skin.
