What’s the best way to track email open and click rates in HubSpot Marketing Hub?

Smart CRM & Sales Hub CRM
1

How can I see how many people opened my marketing emails and clicked on the links inside those emails using HubSpot’s Marketing Hub?

2

Hi @Suheb,

This information can be found on the performance page of a sent email, see here: Analyze marketing email performance

Additionally, there are filters in contact-based lists:

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Lastly, there are also contact properties storing some of this information: HubSpot's default contact properties

  • Marketing emails delivered: the number of marketing emails delivered for the current email address.
  • Marketing emails bounced: the number of marketing emails sent from your account that hard or soft bounced (this does not include global bounces, that are bounces in any account in HubSpot’s system for a permanent reason, such as an invalid recipient).
  • Marketing emails opened: the number of marketing emails opened. This value is incremented at most once per email so if the same email is opened multiple times, this value will only increase by one. Transactional email interactions do not count towards opens.
  • Marketing emails clicked: the number of marketing emails which have had link clicks. This value is incremented at most once per email so if the same link is clicked multiple times, or multiple links in the same email are clicked, this value will only increase by one. Transactional email interactions do not count towards clicks.
  • First marketing email send date: the date of the earliest email delivery for any marketing email.
  • First marketing email open date: the date of the earliest email open for any marketing email.
  • First marketing email click date: the date of the earliest link click for any marketing email.
  • First marketing email reply date: the date of the earliest reply for any marketing email.
  • Last marketing email send date: the date of the most recent email delivery for any marketing email.
  • Last marketing email open date: the date of the most recent email open for any marketing email.
  • Last marketing email click date: the date of the most recent link click for any marketing email.
  • Last marketing email reply date: the date of the most recent reply for any marketing email.
  • Last marketing email name: the name of the last marketing email sent.

Hope this helps!