Ever wonder what new content is available in HubSpot Academy? Or what we have updated recently? Check out what’s new for you and your team in HubSpot Academy. Share your achievements and learnings in Community and connect with others that are growing their skills and business.
What’s New
Updates and new content from the first half of 2021
Here’s everything you need to know about what’s new in HubSpot Academy.
New HubSpot Academy Content
SEO Certification Course - Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you’ll learn all things SEO, including website optimization, link building, keyword research, and much more.
Digital Marketing Certification Course - Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.
NEW Operations Hub
- Lesson: Introduction to Operations Hub
- Lesson: Getting Started With Data Sync by HubSpot
- Lesson: Workflows Deep Dive
Lead Management Course (new lessons available)
- Lesson: Introduction to Lead Management
- Lesson: Segmenting and Qualifying Your Leads
Service Hub Admin: Setting up Service Hub for Success - This course is intended to help admins set up their Service Hub Professional or Enterprise account for their services team to operate efficiently and effectively. In this course, you’ll learn how to set up Conversations, tickets, knowledge base and feedback, as well as reports and automation.
Now available for the HubSpot Solutions Partner Program
The Solutions Partner Program is an ecosystem of businesses that offer marketing, sales, web design, and CRM implementation services, among others.
Note: To access this content navigate to your Partner training tab inside HubSpot Academy in your HubSpot portal.
Marketing Hub Implementation
Onboarding Certification
Marketing Hub Demo
Now available in Spanish, French, German, Japanese, or Portuguese
HubSpot Academy provides educational content in a variety of languages including Spanish, French, German, Japanese, and Portuguese.
Please note: Portuguese content is only available with voice-over and closed captioning.
Frictionless Selling Certification Course
Website Optimization Course
HubSpot Marketing Software Certification Course
Sales Management
Email Marketing
Updated HubSpot Academy Content
HubSpot Academy aims to keep your educational content and experiences as up to date as possible. The below are a list of updates that can include new videos, updated imagery or product tutorials, and as well improvements based on your feedback. The listed updates are larger updates to our library. You may also find that individual lessons are updated frequently to provide the most up to date experience.
YouTube Marketing Course - Build your audience and your brand on YouTube, the world’s second largest search engine behind Google. Learn from YouTube influencers and experts how to create a successful YouTube channel, create engaging videos people want to share, optimize your videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetize your channel.
CMS for Developers Developer Certification Course - This course contains lessons and resources to help web developers learn how to build and manage websites on the HubSpot CMS. You’ll learn how to use the CMS tools to create a wide variety of assets, and how to maximize your effectiveness with these tools to streamline your process and increase your productivity.
Lead Management Course - If you’re like most marketing and sales teams, turning more leads into customers is a high priority. But with so many ways to accomplish this, knowing where to prioritize your efforts can be confusing. That’s why organizations are relying on lead management to understand their leads’ paths to purchase and to develop an effective process for managing leads seamlessly. In this course, you’ll learn the fundamentals of lead management, how to develop an effective strategy that aligns your marketing and sales teams, and how to implement lead management with various HubSpot tools.
HubSpot Marketing Software Certification Course - Note: The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise HubSpot subscription. To do inbound marketing well, you need to start your journey with the marketing software the right way. It’s a big platform with a lot of tools, and to get the most value out of them, you need a foundation of knowledge and an understanding of how they all work together. These lessons will equip you with the fundamental understanding you need to do marketing well using HubSpot.
Coming Soon!
- Revenue Operations Certification
- Delivering Exceptional Customer Service Course
- Updates: Introduction to the HubSpot APIs Course
