The ultimate goal is to boost Instagram brand engagement by 15% and drive an increase in website traffic by 20% during the holiday season through strategic distribution of visually appealing and family-centric Christmas meals and recipes centred around traditional hams. This will be achieved with a three channel mix approach showing on owned platforms (IG, Website & Customer E-Newsletters) our recipes while leveraging collaborations with influencers and paid media platforms. During the season will we share user-generated content from the past Christmas seasons across our owned platforms to further encourage new, current and potential customers to share their experiences. All efforts aim to capitalize on the festive season to align and elevate our brand presence within the local food distribution sector within 4months.