General purpose: Returning customers
S: Increase returning customers through promotional email marketing . This will help to increase returning customers.
M: I’d like 25% returning customers from promotional email marketing.
A: We are already returning customers by 20% every month with an intentional strategy, so we believe 25%in the next three months is feasible.
R: This goal aligns with our border marketing goal and could boost returning customers through owned media.
T: I’d like to return 25% of customers within the next three months.
T: