Hello, I’m Kritika. In a previous role, I conducted an A/B test for our sales email announcements. I collaborated with the Marketing and Creative teams to create two versions, A and B, each with a different color layout. After analyzing the results, we discovered that version B outperformed version A in terms of engagement and click-through rates. It was a pleasant surprise to find that our hypothesis was correct. Based on the successful performance of version B, we decided to use it for the email campaign.