I have performed an A/B test as a produce clerk at the Jewel Osco that I work at. I had to help with an email to push sales on the fresh cut fruit. The two rivals were “The only way it would be fresher is if you grew it yourself!” The other one was “Most options for fresh cut you’ve ever seen at Jewel Osco!” The first one worked better and stuck as a marketing slogan for the produce department of Jewel Osco.