in my business our OKRs are set to reach 25% boost in position / clients helped count by next year (thats by top level stake holders), VPs and department heads are as follows : customer service 90% delightful customers rate by monthly basis and progress is tracked on weekly basis + 80% retention, Sales Team : not focusing on hitting revenue numbers but focusing on customers helped count with a goal distributed among team members, also trackable by monthly basis, Marketing Department : KPI goal XX number of quality traffic and conversion potential, likewise for Accounting and HR department