Inbound Sales aims to keep the customer closer, educating, supporting, and guiding them to learn more about the company’s products, services, and processes, and how these will meet their needs.
I see that our sales department needs to be closer to our customers. It’s not just about the act of selling the product, but about understanding the customer’s pain points and frustrations, and engaging with their story.
We already use HubSpot’s outbound pipeline, and it has been a success for our business. In terms of sales process, it’s working very well! We put a lot of effort into customer personalization.