As I see it, inbound sales has become the “new way” of working in sales, societies evolve and living in the information and data era has pushed forward many ideas and models that have change how we thought of selling and the relationship between seller and buyer.
Salespeople were thought as heartless and comision-driven, nevertheless we are transforming how we are seen, including the process of connecting and helping the buyers in their journey towards their ideal solution.
I do believe inbound sales is about working your feed, channel, profile, or reputation so that you are directly appealing to the buyers and that you are thought as a leader in the category, issue or area they need help with. From there on, is seeing if you “click” with the buyer and can make it work.