Since the reader seeks a blog post to solve a problem or answer a question, the blog should show empathy to the reader as it relates to the problem they are trying to solve, then provide succinct and relevant information and perhaps even including a bit of humor helps too, if it is appropriate for the topic of course.
I agree!
As with any text, you should have your audience in mind.
What questions does the reader have while reading your article? Why should I read this? What will I find in this article? Is this worth my while?
Interesting, how can I apply this to my situation? Why should I keep reading? How does this relate to what I already know about the topic?
If you are good at answering the question exactly when this question pops up in your readers head, you are writing a good blog post. Use pictures and headlines or quotes to break up the reading flow when you need the reader to think about what they just read.
For a blog to be engaging, it is necessary that the topic and the way of talking is directed to the public to which you want to communicate, besides, if you choose subtopics of great interest and that have not been mentioned in other blogs, you will have a unique blog. In addition, I think it is important to ask questions, mention the problem and solutions to the topic, this to generate interest and conversation.
Authenticity and relevance, with a dash of humor when applicable, usually works for me.
Good blog posts tend to fall into one of two categories - something timely which serves an immediate concern for our audience, or something which provides insights that are long-lasting. But either way a blog should draw a reader in with insights without the sales pitch.
The most compelling blog posts are those written in easliy digestable chunks. They are relevant to why I have come to you as the authority on the topic. If you sell widgets and I am looking to buy a widget, I wouldn’t want to read a blog on your website about whatcha-ma-call-its. Unless, they are somehow connected and relevant to eachother. But otherwise, if I am coming to you to gain knowledge about what you do/sell, that’s what I want to walk a way with, a clear understanding that you are the go to person to solve my problem .
I enjoy reading blog posts that follow the AIDA format and offer information that is hard to get elsewhere. Many posts are too general and talk about things that anyone who’s read much about the topic will already know.
Thought leadership. Catchy headline, tight prose, direct, and provide SEO.
The most important thing is to provide something actionable and valuable to the reader. If they have an actionable takeaway after they finish reading, you win.
A compelling post encompasses relatabiltiy and value. If the content is widely sought, the value increases. For instasnce, in a niche community experience conveyed by subject matter experts can provide value through relating the topics instead of keywords.
Compelling blog posts are extensions of your pillar content and subcontent. Becoming an authoirity on specific topics will be our process and makes for great blog posts. Our blog content will be tied to our website when we get out blog back up and running! Content strategy is being updated now.. in prep of the new blog.
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A great blog post should draw the reader in, get to the point and offer interesting information.
The blog post needs concise but potent, and needs to position itself as a thought leader. The sales pitch, while it can be present, shouldn’t be the main consideration which should be to inform.
To make a compelling post you have to hook the reader within the first few words and then provide intersting insight that makes the reader think
A blog post should intrigue your audience enough to keep them reading. It should be informative, yet engaging, and also unique enough that they cannot gather the exact same information off of a quick Google search - thus making your blog post and product unique.
Great blog posts teach me something new or provide deeper insight into a topic that I’m interested in.
Blogs have evolved from personal notes and experiences to contribution in society through power of content. Have emerged from content typos to images and video combinations.
Easy to read, simple vocabulary, bulleted lists, and a bottom line are what I like in blog posts.