Often a compelling blog post caters to a specific, segmented audience, which is why KYA/KYC is so important. Catering to that audience’s personality, interests, existing knowledge, background, ego, etc. means more possibilities for engagement on a human level (and eventual lead conversions in the bigger picture). It is also a good idea to have a CTA at the end of the blog post that inspires the reader to think and/or engage with the material in the blog post.
One of my favorite blogs is Serious Eats (https://www.seriouseats.com/) -- a blog that features many different authors that focus on “food science and culture” in a light, digestible, and overall enjoyable-to-read format.