The most compelling blog posts are those written in easliy digestable chunks. They are relevant to why I have come to you as the authority on the topic. If you sell widgets and I am looking to buy a widget, I wouldn’t want to read a blog on your website about whatcha-ma-call-its. Unless, they are somehow connected and relevant to eachother. But otherwise, if I am coming to you to gain knowledge about what you do/sell, that’s what I want to walk a way with, a clear understanding that you are the go to person to solve my problem .