For blog posts, it’s all about capturing your audience’s attention within the first paragraph. Whether it be somethign factual or something more on the creative side, engagement is important to get your blog post attention. For me personally, I like non-bias reviews and I can tell by the first paragraph if the product is either being reviewed fairly or if I can already tell it’s been judged biased. Take that into consideration when creating your own blog posts and see the difference!