In my line of work, we solve IT business problems. We provide so much value to companies and we feel like our message isn’t being heard. We want to show everyone how much time, money, and effort we can save your team by giving us a simple phone call. Once the Marketing team realized this we started creating blogs around common problems and not us. We wanted to focus on engaging the reader and giving them an “Ah Ha” moment. Relating pain and problems to readers and then saying we have the solution at the bottom (with a CTA) has started to really grasp more readers and fill in the top of the funnel