# What makes a compelling blog post? **URL:** \ **Category:** Study Group: Content Hub for Marketers\ **Created:** [July 11, 2021, 11:49am UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481 "2021-07-11T11:49:34Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![JorieMunroe](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/joriemunroe/32/73148_2.png) [@JorieMunroe](https://community.hubspot.com/u/JorieMunroe)\ **Post date:** [July 11, 2021, 11:49am UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/1 "2021-07-11T11:49:34Z")
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website. But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging? Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below! _\*To learn more about this, check out the [Understanding Blogging in HubSpot](https://hubs.la/H0V8yqb0) lesson via HubSpot Academy._ ---
**Author:** ![ellasheldon](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ellasheldon/32/47092_2.png) [@ellasheldon](https://community.hubspot.com/u/ellasheldon)\ **Post date:** [July 12, 2021, 3:40am UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/2 "2021-07-12T03:40:55Z")
A good blog post should offer something useful or valuable to the reader, perhaps something that’s hard to find elsewhere, or that’s written/shared in a better way than other content they’ve found. The best blog posts I read teach me something, or give me ideas/inspiration to improve certain areas of my life/routine - blog posts that feel too promotional, or too obviously linked to a product/campaign, cause me to switch off. I think page design and text formatting are equally as important as the content - if I’ve clicked through and it just looks like a wall of text, often I’m deterred from reading altogether. ---
**Author:** ![JOBrien3](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jobrien3/32/104913_2.png) [@JOBrien3](https://community.hubspot.com/u/JOBrien3)\ **Post date:** [July 13, 2021, 5:44pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/3 "2021-07-13T17:44:38Z")
The blog post needs concise but potent, and needs to position itself as a thought leader. The sales pitch, while it can be present, shouldn’t be the main consideration which should be to inform. ---
**Author:** ![SSaeger](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ssaeger/32/93181_2.png) [@SSaeger](https://community.hubspot.com/u/SSaeger)\ **Post date:** [July 21, 2021, 1:08am UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/4 "2021-07-21T01:08:06Z")
Agreed! ---
**Author:** ![SBASS](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sbass/32/23793_2.png) [@SBASS](https://community.hubspot.com/u/SBASS)\ **Post date:** [August 4, 2021, 5:20pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/5 "2021-08-04T17:20:35Z")
I agree with this 100%. I hate blog posts that are unnecessarily lengthy, I find it harder to absorb the content being fed to me. ---
**Author:** ![SBASS](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sbass/32/23793_2.png) [@SBASS](https://community.hubspot.com/u/SBASS)\ **Post date:** [August 4, 2021, 5:19pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/6 "2021-08-04T17:19:38Z")
I love this answer so much!! ---
**Author:** ![JLeuzinger](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jleuzinger/32/31184_2.png) [@JLeuzinger](https://community.hubspot.com/u/JLeuzinger)\ **Post date:** [July 12, 2021, 5:41am UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/7 "2021-07-12T05:41:52Z")
I think a good blog post should be easily readable and coherent. Furthermore, it should not push the brand and rather be informative. Additionally, it certainly needs to have a compelling structure. ---
**Author:** ![DFoo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dfoo/32/87988_2.png) [@DFoo](https://community.hubspot.com/u/DFoo)\ **Post date:** [July 12, 2021, 9:18am UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/8 "2021-07-12T09:18:31Z")
Blog post should have more why and how content with some reasearch on keywords for more outreach ---
**Author:** ![MHolmes](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mholmes/32/27089_2.png) [@MHolmes](https://community.hubspot.com/u/MHolmes)\ **Post date:** [July 12, 2021, 10:27am UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/9 "2021-07-12T10:27:51Z")
The key to a great blog post is a great, catchy title. Engaging with the audience and getting them to read-on is the first step to success. How to, 5 Tips, Easy Guide etc are all good ways to captivate an audience. I would then recommend keeping the blog short. Breaking it up into points will make it easy to read. I would also include video, bold text, bullets or images to make it even easier to digest. ---
**Author:** ![SBASS](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sbass/32/23793_2.png) [@SBASS](https://community.hubspot.com/u/SBASS)\ **Post date:** [August 4, 2021, 5:21pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/10 "2021-08-04T17:21:25Z")
I agree! Including videos are a great way to cater to different learning styles. ---
**Author:** ![StineHolmgaard](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/stineholmgaard/32/43872_2.png) [@StineHolmgaard](https://community.hubspot.com/u/StineHolmgaard)\ **Post date:** [July 12, 2021, 11:49am UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/11 "2021-07-12T11:49:23Z")
besides from usefulness and relevancy the tone-of-voice is very important to me. One of my favorite marketing go-to marketing blogs is by Velocity Partners. They are BRILLIANT writers and have a very good sense of humour + curious and caring approach to creating content that matters ---
**Author:** ![PRaj1](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/praj1/32/26012_2.png) [@PRaj1](https://community.hubspot.com/u/PRaj1)\ **Post date:** [July 12, 2021, 12:17pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/12 "2021-07-12T12:17:09Z")
Blogs are very informative to grow and update our knowledge. ---
**Author:** ![ParthaSaha](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/parthasaha/32/43872_2.png) [@ParthaSaha](https://community.hubspot.com/u/ParthaSaha)\ **Post date:** [July 12, 2021, 1:15pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/13 "2021-07-12T13:15:39Z")
readable and informative, it must solve the reader’s problem. ---
**Author:** ![XvanderMijn](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/xvandermijn/32/38459_2.png) [@XvanderMijn](https://community.hubspot.com/u/XvanderMijn)\ **Post date:** [July 12, 2021, 2:01pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/14 "2021-07-12T14:01:13Z")
There was a intresting checklist ---
**Author:** ![EMawer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/emawer/32/18373_2.png) [@EMawer](https://community.hubspot.com/u/EMawer)\ **Post date:** [July 12, 2021, 3:36pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/15 "2021-07-12T15:36:14Z")
Interesting, descriptive, and engaging. It should offer something useful to the reader. ---
**Author:** ![RHirani80](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rhirani80/32/87988_2.png) [@RHirani80](https://community.hubspot.com/u/RHirani80)\ **Post date:** [July 12, 2021, 6:08pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/16 "2021-07-12T18:08:47Z")
I think if we are adding some value for the reader, we have accomplished our goal. ---
**Author:** ![DrewTick](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/drewtick/32/62359_2.png) [@DrewTick](https://community.hubspot.com/u/DrewTick)\ **Post date:** [July 12, 2021, 6:34pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/17 "2021-07-12T18:34:45Z")
I was initially attracted to the blog post, as so many are, by the attractive image and interesting headline. This is essential for getting attention - the best written post in the world is worthless if nobody reads it. For me the post must be professional and well-written on a topic of interest. The topic of wildlife preservation in India appealed to me on many levels including some incredible images. It was compelling and engaging to hear now governments, businesses and professional nature photographers got together to collaborate on preserving endangered species in the great sub-continent. [Click here](https://www.linkedin.com/pulse/extreme-photography-helps-preserve-wildlife-puneet-chadha/) to check it out for yourself. ---
**Author:** ![MHeimlich](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mheimlich/32/53612_2.png) [@MHeimlich](https://community.hubspot.com/u/MHeimlich)\ **Post date:** [July 12, 2021, 7:36pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/18 "2021-07-12T19:36:53Z")
Blogs are great because they are informative, readable, help solve customers problems, and help to update our knowledge ---
**Author:** ![Kestrel](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kestrel/32/84335_2.png) [@Kestrel](https://community.hubspot.com/u/Kestrel)\ **Post date:** [July 12, 2021, 7:39pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/19 "2021-07-12T19:39:08Z")
A good blog post should contain useful information or solve a problem for the viewer. It should be written by someone with a greal deal of expertise in the field in order to promote trust. ---
**Author:** ![RHidalgo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rhidalgo/32/39641_2.png) [@RHidalgo](https://community.hubspot.com/u/RHidalgo)\ **Post date:** [July 12, 2021, 7:40pm UTC](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481/20 "2021-07-12T19:40:45Z")
The blog post that is compelling and engaging is a blog that has clear message, direct to the point, and interesting. First it must have an Interesting title to make the audience engage on it, it must have a good graphics that relate will to the content of the blog and the content most have clear message. [Next page](https://community.hubspot.com/t/what-makes-a-compelling-blog-post/40481.md?page=2)