@kbjornaas Just expanding on your question and other answers. I use “other” as “subscriber” connotates buy-in and if they are inactive then they are not buying in. Since the lifecycle is fixed, I use custom fields in lead status.
Another way to use dates is with last contacted; last modified, etc. I even use the next activity to say reach out in 6 months. Don’t forget “tickets” when you know why they stopped buying. This is powerful when looking at historical data.
Once upon a time, I thought there was only one way to do things in HubSpot, I was told users do not always use the software the way it was intended and that means WE find ways to accomplish what we want.
My favorite part of being here is “brainstorming” and paying attention to the Experts like @Josh who find amazing ways to get things done.
Chris