What is your process for determining messaging for your site?

How do you entice your visitors to stay longer, click on a CTA or to complete a form? Messaging is as important for UX as design.

Please take a moment to reply to this post and share your honest opinion: What is your process for determining messaging for your site?

To learn more about the importance of website messaging and how you can use content to your advantage, take a look at this blog post!