I was looking at the Top Emails report on my HubSpot dashboard. I noticed on this report there were two similar-sounding met…

Hi @smcvarno Click rate is the percentage of people who were delivered your email that clicked through. Click through rate …

Hi @smcvarno As @Phil_Vallender mentioned, these are two different metrics. If you hover over the (i) icon on your email da…

They’re actually providing you different metrics to let you take different actions. You might be interested in click rate to …

I guess I’ve always wondered, how could someone click but not open?

Hello, in these definitions Click Rate: This is the percentage of people who clicked a link in your email out of the people …

Kate - I have the exact same blip in understanding the difference. How can someone that was delivered an email, click on the …

The number of people clicking in both instances is the same (they ALL opened the email), what makes the difference is what it…

I know this is a little older than your last reply, but if someone else sees this, hopefully it will help them understand. T…

I think I understand this now thanks to your explanation, but this seems almost intentionally confusing… It’s sort of like C…

This is still super confusing to me. So one metric will measure how many people clicked the link in the email but ONLY if th…

No, that’s not quite it, @ELeahy -- it can be confusing, for sure! Maybe a practical example: Let’s say I have a list of 100…

I have a high click rate but a low clickthrough rate. What could this indicate?

What is the distinction between Click Rate and Click-Through Rate (CTR) in HubSpot email reports?

MMummau June 17, 2024, 6:53pm 22

But don’t you have to open the email to click the link regardless?

Topic		Replies	Views
Issue with click through rate & click rate? Email Marketing Tool reporting	4	6054	November 25, 2019
Email Click-Through Rate VS Click rate Email Marketing Tool reporting	2	10126	July 21, 2020
My Click through rate is not doing well :( Email Marketing Tool marketing-email , campaigns	4	3192	January 22, 2021
Average Rates Email Marketing Tool	3	1621	November 11, 2022
Calculating OPEN RATE & CLICK-THROUGH RATE & CLICK RATE Reporting & Analytics marketing , marketing-email , free , analytics-tools , campaigns	6	6019	January 28, 2021