What is the best way to manage unsubscribed and bounced contacts?

No problem! I would say so, given the definition (included below). Also, here’s a guide for removing the “ineligibles.” How can I delete all contacts who have unsubscribed from email or bounced?

- Evan

  • Hard Bounce - A hard bounce means that the address is invalid and should not be sent to again. The email might belong to an unknown user, the content of your email might have triggered their spam filter, or the server might have seen too many other contacts marking your email as spam. When a contact’s email returns a hard bounce, they will be marked as ineligible the next time you include them in a send.