Inbound marketing works through attracting consumers to your brand so that they seek you out as a source of information. With inbound marketing, businesses create content such as blogs, social media posts, search engine advertisements and optimized websites in an effort to appeal to consumers on the hunt for information. How? By creating useful, informative, entertaining and/or relevant content that serves as a hook to draw them into your brand.
Hi @AKaran,
welcome to the Community! I’m glad that you’re interested in the Inbound Methodology! 
Cheers
Mia, Community Team
This explanation of inbound marketing is quite helpful, and I now know how to sound more professional when pushing social media platforms and the importance of a website onto my CEO. Thanks!
Hi @AKaran
I hope you are doing well
I wanted to mention a links where you can join in on engaging discussions about Inbound marketing:
Thank You!