What is considered a good email open rate in percentage?

Hi @KKaur7 , Mailchimp has benchmarks and data by industry for comparison: Email Marketing Benchmarks & Industry Statistics |…

Hi Karsten - When you say that 22.5% is an average open rate, are you referencing “open rate,” the “excluding bots” rate, or…

Did you ever get an answer to this? My team has noticed a big drop in open rates since using Hubspot even thought it’s the sa…

Hi All, yes, with the adjusted open rate the industry benchmarks seem a bit confusing.

Open rate is more of a vanity metric these days. With many email clients now automatically scanning emails for spam or malwar…

What is considered a good email open rate?

KKaur7 December 4, 2023, 3:19am 5

Thanks!

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