What is considered a good email open rate in percentage?

Hi @KKaur7 , Mailchimp has benchmarks and data by industry for comparison: Email Marketing Benchmarks & Industry Statistics |…

Did you ever get an answer to this? My team has noticed a big drop in open rates since using Hubspot even thought it’s the sa…

Hi All, yes, with the adjusted open rate the industry benchmarks seem a bit confusing.

Open rate is more of a vanity metric these days. With many email clients now automatically scanning emails for spam or malwar…

What is considered a good email open rate?

KJudd June 11, 2024, 7:11pm 3

Hi Karsten -

When you say that 22.5% is an average open rate, are you referencing “open rate,” the “excluding bots” rate, or the “adjusted open rate” in Hubspot?

Topic		Replies	Views
Average Rates Email Marketing Tool	3	1621	November 11, 2022
Lower open rates in HubSpot compared to other platforms Email Deliverability email-deliverability	2	7634	May 30, 2023
Open rate drops Email Deliverability marketing-email	4	7371	October 21, 2022
Newsletter Click Rate Tips, Tricks & Best Practices professional	2	794	April 8, 2026
Poor Email Open Rate Email Marketing Tool	15	17989	February 4, 2025