Hi @samueljohnr
This can vary wildly between business and so its quite hard to find reliable data on this. It can also be dramatically influenced by a number of factors, and so it’s hard to reach average numbers.
My recommendation would be that you focus on understanding your own current performance and on improving that. Any number that is better than when you started is a good outcome, regardless of benchmarks.
What I can tell you is that most websites are not built for lead generation. It’s normal to see a visitor to contact conversion rate of <1%. A move to between 2 and 5%, which is entirely possible with inbound, is a great result and can help a business achieve its goals.
But, continually increasing conversion rate isn’t always possible or desirable.
For example, as you generate more blog content and start driving more traffic this way, conversion rate might actually go down, but the net numbers and quality will be up.
And, some sources of traffic can convert at extremely differing levels. For example, we have one source of referral traffic that converts at nearly 20% - far higher than organic traffic.
So again, I’d focus on your own results in this instance.
Hope that helps.