What is a campaign and what is not?

Marketing & Content Hub Tips, Tricks & Best Practices
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Hey there,

This might be the most stupid question that you have ever heard, but we as the marketing team really are stuck.

The situation: Up until now, we have created campaigns in HubSpot with no underlying system at all: Sometimes we create a campaign for a big focus topic (= a particular service), sometimes for a success story (= a particular asset), then for recruiting in general (= a marco objective), next for a particular recruiting event (but not for all events, certainly ;)), also a campagin for “Newsletter 2024” and “Newsletter 2025”, one for a certain landingpage (that doesn’t deal with a focus topic) and so on. Bottom line: There is no symmetry or plan behind creating a campaign.

We have already spent hours to find a logical system but haven’t succeeded so far. Hence my question: How do you go about this? What are your rules for creating a campaign or not?

Any ideas are welcome. :slightly_smiling_face:

Thanks,

Isa

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Hi @IsaKcc :waving_hand: Thanks for your post.to be clear, there are no “stupid” questions here :blush: I’d like to invite some of our community champions to the conversation and see what they’ve done for their own work and for their clients — hey @danmoyle @ScottPennwood @ChristinaKay do you have any wisdom you can share with @IsaKcc?

Thank you very much for taking a look! — Jaycee

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Hi @IsaKcc! I agree with @Jaycee_Lewis here - no stupid questions, I especially love your curiosity in regards to HubSpot campaigns. Here are my thoughts in a short video rather than text.

I hope that helps a bit! Keep it up :blush:

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Thank you, @danmoyle :blush: You are truly a rock star! — Jaycee

@IsaKcc

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Awww shucks @Jaycee_Lewis

via GIPHY

I feel the love! :orange_heart:

via GIPHY

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+1 to @danmoyle being an absolute rock star and a wonderful human being :yellow_heart::star: :slightly_smiling_face:

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Thank you so much Dan for your perspective and especially for the effort to make a video! :heart_eyes: I’m relieved to learn that apparently we are not doing fundamentally wrong.

Still I don’t want to give up to get at least a bit more of a system into our campaign structure. I have always understood campaigns in HubSpot to be kind of a bracket around a certain set of marketing endeavours which eventually allows up to report on how an initiative has performed. At the moment, we compare apples and oranges, which is never a good thing if you want to find out the truth. :sweat_smile: However, learning that after many years of HubSpot you haven’t found a perfect set of rules either gives me a certain peace of mind.

Thanks again for your reply, and have a good one! :folded_hands:

Isa

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100% what @danmoyle said! :raising_hands: