@Boverstreet - here’s the response i got from Hubspot support regarding this topic. I still think it’s ridiculous and have started looking elsewhere even though I was very happy with Hubspot up until now.
The Prospects function now no longer shows website activity for all prospects within the tool as we have removed it, to comply with GDPR practices. This is implemented across all prospects as IP address is not a reliable identifier of a person’s actual location or citizenship e.g. if someone is using a VPN for example, it might not be their actual location.
Also, if your audience is one that frequently flies for business, there is a chance that an EU citizen being in America and not seeing the display as he/she should. An EU citizen based in Canada might also be subject to GDPR. To help our customers to be more GDPR compliant around these many possible circumstances, for the time being, we have removed the Prospects Website activity section altogether.