A growth flywheel represents continuos momentum.Specific micro funnels exist inside each phase of wheel to nurture people as they move.
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Word of mouth, Sales, Pop up events and in-branch prospecting. I work with an MFI that sells to everyday people.
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I work in customer service at a well-known healthcare company with an active social media presence. Possible funnels that exist within our flywheel:
Marketing outreach funnel (attract): Turning targeted social media prospects into customers through promotional efforts on good deals and information on healthcare needs.
Onboarding funnel (engage): Virtual care coordinators and customer service reps funnels move leads to customers by assisting in the sign-up process for individuals who prefer to make inquiries or make appointments by speaking to a person; our customer service reps will collect personal information and provide information on physical locations.
Referral funnel (delight and attract): Our customer loyalty “refer a friend” program delights customers with promotional benefits for themselves and others. When their referrals book a visit using their customer-specific code, both parties receive a discount on future purchases.
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In my flywheel, I identify four interconnected funnels: marketing, sales, customer onboarding, and customer service and retention. The marketing funnel converts awareness into qualified leads; the sales funnel transforms those leads into customers; onboarding helps customers obtain value from the product or service; and customer service builds satisfaction, loyalty, repeat business, and referrals. I view these funnels as integrated processes rather than isolated activities. When they share information, reduce friction, and remain centered on customer needs, they continuously fuel the flywheel by attracting, engaging, and delighting customers, ultimately turning satisfied customers into promoters.
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As someone who works in manufacturing with a heavily solidified customer base (with little new customers), a traditional funnel such as sales is a bit difficult to identify. In my flywheel, a lot of our customers are pre-existing, they just order and request quotes for new items from our company. One funnel that exists for us is the quoting process. Potential customers may begin by requesting information or a quote, but only some will move forward and place an order. From there, the orders move from receiving the customer’s specs to obtaining materials, assembling the product, completing quality checks, and shipping the finished order. These are all funnels that may help production keep up with demand or choke out into a bottleneck. Depending on how well our company is at keeping up with demand, another funnel could be customer retention. If a customer decides we took too long or our quality wasn’t up to par, they could decide not to come back.
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Very explanatory
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My my own understanding funnel can be the sales team or the customer because when a sales representative handles the inbound well enough and make the customer happy with their service the customer ends up referring other customers to work with the brand that is to say both the sales team and customer are funnels to the flywheel.
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I believe that sales funnels are extremely important when it comes to services for interior designers. Although, the one sale or service is just the surface. From there, customers ultimately impact the reputation of the service in either good or bad ways via social media, word of mouth, etc.
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I believe that an interior firm would engage in a sales funnel due to the interior services that it provides. I believe that word of mouth and reviews from customers is super important in this service realm.
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The Possible funnels that can exist in my flywheel are:
1- The Marketing & Lead Generation Funnel: Tracking the journey from website visitor to Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL). This ensures we are attracting the right audience and actively gathering early feedback.
2- The Sales Pipeline Funnel: Tracking the linear steps from an initial discovery call to a closed-won deal. This gives us clear visibility and control over team performance and conversion rates at every stage.
3- The Customer Onboarding Funnel: Measuring the exact steps from a user’s initial sign-up to completing their first core action. We rely heavily on data tracking and analysis here to ensure a frictionless handoff from sales to service.
4- The Customer Support/Ticketing Funnel: Tracking the lifecycle of a support ticket from submission to resolution. Monitoring the speed and success of this funnel directly fuels the ‘Delight’ stage and builds our long-term competitive advantage.