Marketing/SEO/Referrals
Sales Nurturing/Problem Solving
Upsell/Customer Service
Marketing/SEO/Referrals
Sales Nurturing/Problem Solving
Upsell/Customer Service
attract: Marketing, shows, ads
engage: purchasing, invetory, maintaining
delight: services, cs, nrs
Examples of important funnels that exist in my company’s business would be Landing Page to Offer Page and Offer Page to Loan Documents Signed.
attract engage delight
I run a website , so my funnel would be 1. people suggesting my website to each other for awareness, then 2. navigating through my website, 3. clicking through my blogs and reading those, 4. subscribing to my newsletter, 5. sharing my website or blog link to other people.
in every business organisation, fuel is conidered a dtrategic tools that is use to energize the flywheel in the business.
funnel is very important as it determines the speed of the company flywheel.
Attract, engage and delight
I’m a Designer and digital marketer who does business branding. Therefore my target market would be Enterpreneurs.
Attract - Advertising, word of mouth, social media marketing, SEO
Engage - one to one chat, messages, video calls, live meetings
Delight - discounts, providing more value for the service
Attract
I use word of mouth and social media marketing
Engage
Discovery Calls and Personalized Social Media Audits
Delight
I create interactive personalized client sites where they have access to files and new content
I am a digital artist. Here is how the model works for me:
Attract - social media and word of mouth
Engage - LinkInBio to all my links for socials, commissions and shop / comment/chat
Delight - Social mentions on finished work, reviews, engaging with their content afterwards
I am a Marketing Coordinator for a B2B tech marketing agency. Here’s how the model works for me:
Attract: Social media, digital ads, and positive client reviews
Engage: Talk to prospective clients on an individual basis and build a custom marketing plan that fits their unique needs. Also utilizing blog posts and showcasing our portfolio can help engage potential clients.
Delight: Building great relationships with current clients and coming up with new ideas to help their marketing excel.
word of mouth->links/vist website->like on social/tell friends
Attract - Personal Referrals from other customers, word of mouth, display of knives
Engage - Building rapport, Product uses, phone calls
Inform - Product details, what makes it the best, Demonstrations in person and online
Delight - Check on them, use of Forever Guarantee, friend not customers
As a digital marketer, my aim to increase lead generation and revenue of every brand I work with
The funnels I would apply in my fly wheel is
Attract : through ads, converting landpages, social media platforms
Engage : blog posts, a clear CTA and personalized experience
Delight : discounts, quality service, gifts for referral
Attract : through ads, posting content, solving questions
Engage : blog posts, a clear CTA and personalized experience
Delight : discounts, expectional service, off for referring clients
I run a tech SaaS startup working to keep food out of landfills. So it’s a commercial play with a social impact, and while it complicates the flywheel a tad, there’s a lot of overlap.
Our flywheel consists of:
ATTRACT: social ads, industry forums, events, PR, found content
ENGAGE: reviews, demos, website tools, ROI calculator, phone, email
DELIGHT: discounts, first in line for new features, donations to their favorite charity in their name
Attract: Social Media ads and ads in general
Engage: Reviews, testimonials and blog spots
Delight: Discounts,trial membership and after-sale experience
So, I work with a company that offers rental and delivery services to its customers.
Attract is done through ads and poster
Engage is done through phone calls and emails
Delight is done by constant checkups and follow-ups both via phone calls and emails and discounts are offered.
Attract: post ads.
Engage: reviews and testimonials
Delight: via emails, offering discounts