The flywheel method is very important to retain customers .
We get a huge amount of business from referrals and movement between companies. Need to leverage that asset.
The flow from Marketing creating inbound leads to sales converting those leads as well as prospecting leads and closing them and ensuring they are delighted with the service solutions.
Attracts:
- Website visitors
- Content keywords positions
- Social brand mentions
- Ads or lead magnet CTR
- Newsletter subscription
Engage:
- Free resource downloads
- Ads conversions
- Product clicks from social media posts
- Demo booked
- Free trial created
- Sales call/meeting booked
- Product enquiries
- Proposal sent
Delight
- Satisfaction rate
- Reviews
- Service subscription
- Service/product renewal
- Newsletter churns
- Referrals
- Social posts shared
Being new to the recruiting industry, I see the funnel to be a multi-funnel from a variety of sources, not the least of which is word of mouth. Marketing is important but more importantly is the connection made with clients and candidates. It is entirely built on relationship building.
To attract leads, well designed landing page, first experience customer service and well defined product descriptions with relevant keywords.
Engage customers to understand what there needs really is and providing accurate steps to satisfy the needs in due time.
And it’s important to listen and ensure consumers are well understood for the right service to be provided.
Customer experiences and reviews.
Core values within the company.
Marketing activities -----> Lead Generation -----> Lead Nurturing------> Opportunity -------> Closed
My business attraction model is amazing, the inflow is awesome, but the engage and delight areas need more attention. I believe my funnel exists in an engagement and delight zone. Few sales as compared to customer enquiries.
There are various major funnels in the overall field of tourism. Some larger groupings would be Direct Marketing, Social Media & Media, Relations, International Relations, Dept. of Ec. Development, Legal, HR, and Communications. Each of these as funnels directly correlate in an overall consensus that converges as a solid flywheel for tourism.
We have funnels that move indivudauls from prospects to engaged users to donors. Right now we seem to have many people engaging but moving them to donors to our non-profit is a difficult task right now.
Customer expeirence through customer service prosperities.
Customer experience,customer relation
Two funnels - customer experience and relationships. Within, the first sale and pushing for innovative follow up sales.
Two funnels - customer realtions and experience, and then after the first successful sale pushing for innovative partnerships
Marketing/SEO/Referrals > Sales Nurturing/Problem Solving> Closed Yes >Renewal or Closed No >Back to Marketing
Attract:
marketing/shows/exhibits/websites/dealers
Engage:
Purchasing/inventory/scheduling/planning
Delight:
Manufacturing/parts&accessories/service/warranty
attract, engage and delight
In which ways do you attract ,engage and delight,any examples?
Get Outlook for Android<>
Customer’s experience and relation