I am currently still in the learning phase of my sales career. I am using online learning to gain any new skills neccessary. I am gathering a good understanding of funnels/flywheels and how they apply to business success. It is becoming more and more ‘common sense’ to me - which is great. As a former gym-based personal trainer, I would say that your appearance is a big part of your ‘attract’ stage of the flywheel. Most people choose a trainer that either resembles themselves somewhat, e.g male/female, age etc. But also because an in-shape trainer implies somebody knowledgeable that practices what they preach aka TRUST. Once you get past that initial appearance, it becomes about connecting on common interests and communication styles. By that I mean that you need to be able to both communicate in ways that resonate with each other. Bascially, the vibe has to fit! From there its about proving knowledge and provding structured sessions that allow the client to feel as though they have moved closer to their goals. The rotational energy of the process comes from clients reaching their goals, or atleast enjoying the journey enough to recommend your service to other gym goers. I’m new here, but I am learning.