I am a Marketing Coordinator for a B2B tech marketing agency. Here’s how the model works for me:
Attract: Social media, digital ads, and positive client reviews
Engage: Talk to prospective clients on an individual basis and build a custom marketing plan that fits their unique needs. Also utilizing blog posts and showcasing our portfolio can help engage potential clients.
Delight: Building great relationships with current clients and coming up with new ideas to help their marketing excel.