The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
*To learn more about this, check out the Growing Your Business With a Flywheel Model lesson via HubSpot Academy.
Attract-engage-
Nurture- build trust
Delight- retain- let the success spread.
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywheel. What possible funnels exist within your flywheel?
I like how that makes the acronym AND!
Excellent
Fantastic, although, I wonder, what do you think is excellent? the flywheel of your company?
In my case, i think that we need to improve our AND process within the company and see our employees as clients first, the we will be able to deploy appropiate campaigns to increase our sales.
It is seen that the marketing funnel is more focused on acquiring one-time buyers. It can also be termed as a user acquisition funnel. This can be easily observed through its structuring, where the top of the funnel is kept heavy and all the effort and energy is invested in searching for new customers, instead of repeat buyers.
Each company has several sections, some of which are meant to help to assist however staff guard their work and continue to work in defenses restricting clients from getting final thought.
The corporation has several departments, some which are meant to collaborate to provide services however staff guard their work and continue to work in silos preventing customers from getting ultimate care.
my understanding is that a company has many different parts to it.. Kinda like a watch.. But we need every piece to work together in order for it flow smoothly.. we need oil to make sure that the gears can continue to move.. Kinda like to funnel.. So we need to make sure there is a constant flow of customers(oil) to make the company work smoothly and maintain it to functune
I totally agree.
I so agree with what you said. Everything connects. One part is important for the other part to function reasonably well.
Every department or part of the company (within which there is a funnel such as sales or services) needs to work together to complete the flywheel and the successful marketing
If a company consists of one person, attracting means that you need to maybe personalize the user experience a little more. Engaging and delighting the audience perhaps requires the ability to remain consistent while adapting to changes in business strategies, delighting the potential customer requires personalized interaction. While your business is the rockstar, invite the audience to sing along.
from the beginning of a personalized sales pitch, up until closed-won, maintaining empathy an understanding of the customer’s need is a key to feed the flywheel with a positive impact from the funnel, up until closed won. then though out the handover process to the customer success team.
Positively resolving a customer support issue means that customer will be more likely to engage with your company’s services in the future. A good outcome from service can lead to a more advanced start for sales on the next lead
Also, patterns in customer support questions might show insufficient documentation or training (or both!) and potentially a product that doesn’t quite meet customer needs. Being on top of CS enquiries won’t just help Sales but every department (operations, engineering, training, etc.)
Listen. Think. React.
The flywheel serves as the life of one’s company. It contains the strategies, values and ways that make the business to continue circling. On the other hand, the reason why this wheel is moving is because of the help of various segments which involves the setting of departments such as marketing, sales, and executives. These are all needed to implement activities to further enhance the image of the brand, and so to gain potential prospects and customers.
Attract, Engage, Delight