Hi, we are using Hubspot for social media posting. I noticed an utm parameter “hss_channel=lcp-XXXXX” where XXXXXX is a number. What does this parameter stand for? Some links have it whereas other - don’t.
Hello @PKirova Happy Monday!
If you are using our social media UTM generator tool, and HubSpot is adding extra UTMs like hss_channel.
Currently, it’s part of our post-processing that hss_channel and utm_content are updated with the post details in HubSpot. For most posts, this is not a problem, because UTM_campaign, UTM_Medium, and UTM_Source are designed to stay the same, but because you are using utm_content, that part of the URL can be overwritten (and hss_channel added at the end).
It seems that currently, there is no way to prevent us from adding utm_content for posts published with our social publishing tools.
I would highly recommend you to please post this idea at our ideas forum (here).
Our product team, who monitors the forum regularly, can read your specific use case and understand why this would be a useful functionality or change. It also helps other customers facing the same issue to advocate for its implementation on your behalf by upvoting on the thread as well.
I hope this information helps.
Pam