# What does a conversion look like on your website? **URL:** \ **Category:** Study Group: Inbound\ **Tags:** academy, website-pages\ **Created:** [July 11, 2021, 10:50pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527 "2021-07-11T22:50:18Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Justin\_Champion](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/justin_champion/32/55518_2.png) [@Justin\_Champion](https://community.hubspot.com/u/Justin_Champion)\ **Post date:** [July 11, 2021, 10:50pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/1 "2021-07-11T22:50:18Z")
A conversion is defined as a moment when a website visitor takes the desired action. Ideally, this will occur throughout the visitor’s lifecycle to becoming a customer. Keeping this in mind, what does a conversion path look like on your website? Consider reviewing: - Where and how do you attract someone? - What does the conversion path look like on your website? - What is the conversion? If you don’t have an example of this to share for your website, then feel free to share an example of a conversion path from another brand that you think is effective. _\*To learn more about this, check out the [Understanding Conversion Strategy](https://hubs.la/H0V8_Rs0) lesson via HubSpot Academy._ ---
**Author:** ![NickySmol](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/nickysmol/32/63860_2.png) [@NickySmol](https://community.hubspot.com/u/NickySmol)\ **Post date:** [July 13, 2021, 1:59pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/2 "2021-07-13T13:59:39Z")
We try to attract people with valuable information, such as white papers. They can download them for free. We also use a chat-function and a contact-form on our website to stimulate conversation. ---
**Author:** ![PLesanework](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/plesanework/32/82448_2.png) [@PLesanework](https://community.hubspot.com/u/PLesanework)\ **Post date:** [July 14, 2021, 2:00am UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/3 "2021-07-14T02:00:03Z")
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**Author:** ![RBurlacu](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rburlacu/32/95715_2.png) [@RBurlacu](https://community.hubspot.com/u/RBurlacu)\ **Post date:** [August 5, 2021, 12:26pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/4 "2021-08-05T12:26:42Z")
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**Author:** ![CScott6](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cscott6/32/31851_2.png) [@CScott6](https://community.hubspot.com/u/CScott6)\ **Post date:** [July 14, 2021, 11:49am UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/5 "2021-07-14T11:49:21Z")
Engaging with website is a first step. Downloading white paper in exchange for email address is a conversion. Purchasing the product is the final conversion ---
**Author:** ![JJames9](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jjames9/32/30597_2.png) [@JJames9](https://community.hubspot.com/u/JJames9)\ **Post date:** [July 14, 2021, 4:57pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/6 "2021-07-14T16:57:00Z")
This is difficult for us as we are a charity which is not focused on selling products etc. We do fundraising, awareness raising, promotion of our services and so on. ---
**Author:** ![AChansamooth](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/achansamooth/32/68662_2.png) [@AChansamooth](https://community.hubspot.com/u/AChansamooth)\ **Post date:** [August 8, 2021, 12:21am UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/7 "2021-08-08T00:21:30Z")
@JJames9 A possible conversion path for you could be: 1. Social media post with image or video that points people to a case study on your website 2. Reader then reads the case study on your website of how your charity made an impact on one specific individual 3. On the case study page you offer a relevant PDF guide that helps the visitor get started with supporting your charity (you’ll need to focus on what’s in it for them) - so when they opt-in for your guide and newsletter you’ve now got a conversion ---
**Author:** ![MGaspar](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mgaspar/32/75439_2.png) [@MGaspar](https://community.hubspot.com/u/MGaspar)\ **Post date:** [July 14, 2021, 6:12pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/8 "2021-07-14T18:12:23Z")
Criar um ambiente agradave. ---
**Author:** ![JSmith9](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jsmith9/32/31639_2.png) [@JSmith9](https://community.hubspot.com/u/JSmith9)\ **Post date:** [July 14, 2021, 8:22pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/9 "2021-07-14T20:22:38Z")
1 ---
**Author:** ![Shrutirekhi](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/shrutirekhi/32/43872_2.png) [@Shrutirekhi](https://community.hubspot.com/u/Shrutirekhi)\ **Post date:** [July 15, 2021, 7:47am UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/10 "2021-07-15T07:47:00Z")
there is this content marketing agency that always comes up with captivating headlines on its websites. I feel this to e an attractive path for the buyer personas ---
**Author:** ![staylor20](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/staylor20/32/68653_2.png) [@staylor20](https://community.hubspot.com/u/staylor20)\ **Post date:** [July 15, 2021, 4:45pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/11 "2021-07-15T16:45:54Z")
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**Author:** ![LoBalll](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/loballl/32/35493_2.png) [@LoBalll](https://community.hubspot.com/u/LoBalll)\ **Post date:** [July 15, 2021, 8:01pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/12 "2021-07-15T20:01:22Z")
A conversion path on my company’s website might look like (1) Attracted by a recipe from our email marketing newsletter (2) Visits website to view recipe directions (3) Transitions to our online store to shop those ingredients listed in the recipe and ultimately buys ingredients using our “curbside pickup” type option. ---
**Author:** ![KBriggs3](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kbriggs3/32/84489_2.png) [@KBriggs3](https://community.hubspot.com/u/KBriggs3)\ **Post date:** [July 15, 2021, 9:00pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/13 "2021-07-15T21:00:04Z")
We pull them in with valuable content or targeted marketing ads of a specific product, most of the time with some sort of deal. They fill out one of our forms, and we reach out to qualify. From there they follow our buyer’s journey until the lead is converted with a product purchase. ---
**Author:** ![itscat](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/itscat/32/2490_2.png) [@itscat](https://community.hubspot.com/u/itscat)\ **Post date:** [July 15, 2021, 9:33pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/14 "2021-07-15T21:33:25Z")
We publish poetry, from physical books to downloadable snippets called “chapbooks” or “pamphlets”. Visitors to our site are often attracted by the prospect of reading the work of a specific writer or poetry on a certain topic. PDF copies of our chapbooks are available for free download, as they are a marketing tool for the poet and publisher alike. The visitor may then take one of two paths---either purchasing a physical book from us, or contacting us to get involved with getting published themselves. ---
**Author:** ![SRzayeva](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/srzayeva/32/53612_2.png) [@SRzayeva](https://community.hubspot.com/u/SRzayeva)\ **Post date:** [July 15, 2021, 11:54pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/15 "2021-07-15T23:54:22Z")
An enrollment to the college ---
**Author:** ![BasitKhan](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/basitkhan/32/100722_2.png) [@BasitKhan](https://community.hubspot.com/u/BasitKhan)\ **Post date:** [July 16, 2021, 11:13am UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/16 "2021-07-16T11:13:24Z")
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**Author:** ![JillB](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jillb/32/13521_2.png) [@JillB](https://community.hubspot.com/u/JillB)\ **Post date:** [July 18, 2021, 11:52pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/17 "2021-07-18T23:52:51Z")
Via social and Google Ads. Our conversion path is awareness and then filling a form for a free trial article. ---
**Author:** ![MRegis](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mregis/32/22307_2.png) [@MRegis](https://community.hubspot.com/u/MRegis)\ **Post date:** [July 19, 2021, 12:51am UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/18 "2021-07-19T00:51:26Z")
We have resource sections specifically offering on-demand webinars, data sheets, and whitepapers, and also link to them within our blog posts, or have them as a CTA in our blog posts. They can then click on these links, and fill out progressive forms that will ask more specific questions as the prospect continues to convert. I believe we start with their name, email and company. We are then notified of the action through Hubspot. ---
**Author:** ![AZ11](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/az11/32/68653_2.png) [@AZ11](https://community.hubspot.com/u/AZ11)\ **Post date:** [July 19, 2021, 3:22pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/19 "2021-07-19T15:22:24Z")
We entice them with articles and offers that educate them on the possiblilites of home renovation rather than brag about our talent or knowledge. Every contractor speaks the same way, so we wanted to be the ones who appeared more knowledgeable rather than in demand/busy. ---
**Author:** ![EIyanda](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/eiyanda/32/33328_2.png) [@EIyanda](https://community.hubspot.com/u/EIyanda)\ **Post date:** [July 19, 2021, 4:30pm UTC](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527/20 "2021-07-19T16:30:27Z")
Will do a lot more research on this. Thanks [Next page](https://community.hubspot.com/t/what-does-a-conversion-look-like-on-your-website/40527.md?page=2)