@dwilhere I think driving inbound traffic really depends on a variety of things like the industry you serve, B2B/B2C/D2C, and your ICP + buyer persona.
Having a good understanding of your ideal customer profile (ICP) and buyer personas is a great first step in understanding the channels you should lean into to drive inbound traffic or generate leads.
Ultimately, creating a relevant and positive customer journey for your buyer personas is the best way to drive traffic to your site. Mapping out your customer journey based on your findings from buyer persona development will give you more context in how to analyze which channels are driving the most activity.
Check out these free HubSpot tools to help you get started: