I just finished the Inbound Marketing certification course and I am now working on completing the workbook. At this moment I am crafting my buyer’s persona, what do you think about it? Do you have any recommendations?
Luis Méndez is a small business owner offering auto repair services in the San Francisco Bay Area. He is between 30 to 50 years old, his income is about $36k to $50k per year, and he went to college but didn’t finish his studies.
He mainly uses social media to get new customers, and his biggest source of leads is word of mouth. His main challenge at the moment is to get new leads every month, and he started to use search engines to educate so he wants to explore new online options.
They educate themselves mostly through word of mouth, so there are a lot of rumors on the industry, so he is very skeptical about the results and strategies, but he understands that he needs to change his mentality to keep growing his business.
He is open to try several solutions like web design, social media marketing, and paid advertising, but his main way of evaluating options is price and speed of results because he is desperate for revenue, so he needs to get results fast.
