# What do you do when Zapier can't help?

**URL:** <https://community.hubspot.com/t/what-do-you-do-when-zapier-cant-help/41018>\
**Category:** Data Hub\
**Created:** [July 20, 2021, 4:08pm UTC](https://community.hubspot.com/t/what-do-you-do-when-zapier-cant-help/41018 "2021-07-20T16:08:58Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![mbarba](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mbarba/32/31928_2.png) [@mbarba](https://community.hubspot.com/u/mbarba)\
**Post date:** [July 20, 2021, 4:08pm UTC](https://community.hubspot.com/t/what-do-you-do-when-zapier-cant-help/41018/1 "2021-07-20T16:08:58Z")

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![Community Post_OH_0018_Canva Grpahic.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/2/e/2e790fdc44075bc9eb3f494d62e65a971f7c9af1.png)

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**What are some automations you’ve always wanted to set up that tools like Zapier couldn’t accomplish for you?**

What have you done as a result to try to find a way to automate that process?

For those reading people’s responses to this question, I’d love to hear your insights on how you think this could be accomplished by using Custom Code Actions!

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**Author:** ![Teun](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/teun/32/28739_2.png) [@Teun](https://community.hubspot.com/u/Teun)\
**Post date:** [July 24, 2021, 4:47pm UTC](https://community.hubspot.com/t/what-do-you-do-when-zapier-cant-help/41018/2 "2021-07-24T16:47:04Z")

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Before Custom Code I would create a small NodeJS app with Express and use a webhook to automate my processes.  
Custom Code and serverless functions eliminate the need for a external solution in 90% of the cases.  
Right now, we mainly use it for data enrichment.

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**Author:** ![jbogaert](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jbogaert/32/33027_2.png) [@jbogaert](https://community.hubspot.com/u/jbogaert)\
**Post date:** [July 26, 2021, 7:20am UTC](https://community.hubspot.com/t/what-do-you-do-when-zapier-cant-help/41018/3 "2021-07-26T07:20:36Z")

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Hi @Teun! Thanks for sharing 😄

That sounds so cool. Does that mean you’ve written a code action that enrolls companies and pings Clearbit or ZoomInfo APIs? Or are you using it in another way? Would love to hear more about it!

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**Author:** ![Teun](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/teun/32/28739_2.png) [@Teun](https://community.hubspot.com/u/Teun)\
**Post date:** [July 26, 2021, 7:33am UTC](https://community.hubspot.com/t/what-do-you-do-when-zapier-cant-help/41018/4 "2021-07-26T07:33:52Z")

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Hi @jbogaert , That is exactly what we we’re doing. But we do not use Clearbit or ZoomInfo for our dutch customers, cause we have other API’s that have more relevant data.  
We also created a solution with custom code where we fetch order information from a ecommerce platform and use the Single Send API and the SMTP API to send an order confirmation.