I would take a different path about making people understand their problem I would educate them about the problem faced by them which don’t seems to be a problem and educate them about it. Then I would suggest some solution which would be DIY which don’t require any product. Then I would tell them about our product which will make problem solving easier
For the awareness stage, I would create content that makes the audience recognize a problem they may not have realized they had. For consideration, I would create an interactive post or comparison that helps them explore their options. For the decision stage, I would share real customer experiences or behind-the-scenes content that builds trust and makes the final choice feel easier.
I was actually thinking about HubSpot itself as a good example of the buyer’s journey.
Let’s say I search for a marketing term on Google or YouTube. Most of the time, HubSpot already has some useful content around it. That’s probably my awareness stage — I’m not looking for HubSpot, I’m just looking for an answer.
Then after coming across their content a few times and finding it genuinely useful, I start trusting the source. I might explore HubSpot Academy, take a course, download a template, or learn more about how they approach marketing. That feels like the consideration stage.
And eventually, if I get into a marketing role and need a CRM, email marketing, automation or other tools, HubSpot is already in my mind because I’ve been learning from them for a while. That’s where the decision stage can happen.
What I find interesting is that HubSpot isn’t just selling the software directly. They build the relationship through education first, and the product comes into the journey naturally later.
My product: Neckties
Persona: John, an image conscious IT intern seeking to get a tie to wear on his newly gifted suit.
Awareness: A blog on my website with the topic “10 proven ways men wear ties to look presentable” with section discussing 10 ways, another section are the best combinations, navy colour tie+white shirt, dark brown tie+ black shirt etc, each having a clear buy here link(redirects to my website’s cart page.)
Consideration: Downloadable guide with a streamlined mix of content that shows ties worn on various shirts.
Decision: Reviews from past customers, and a 10 day return period upon dissatisfaction.
Educational content and atimes something that makes them laugh but still direct them to my products.
I work for an IT company, and I’ve found that case studies and e-books are more effective for us. In these formats, we write about today’s IT solutions and how they address various business challenges. This type of content resonates better with our audience.
So let’s start with a brand so my brand would be Would be food with high protein content
For the awareness stage I will start with blog post regarding like how protein is important than how taking protein can help and increase efficiency , makes our life easier your and stuff like that and also I will create how to videos where we can increase protein content in normal regular foods .
For the comparisons stage will compare proteins are protein and rich food with other normal home foods and how the difference in protein is an its not this difference and protein but other essential amino acids minerals vitamins is well that you don’t regularly get from normal food and its better to observed through our food will compared them to the regular mails and are meals and the differences
And for the decision state we can give people demo products or we can give them free trials like some shares with like any purchase we can give them saches of another item that they have not purchase so that they can get better idea of how the another product as in stuff like that
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I work in the healthcare industry, so I would follow these content ideas for stage:
- Awaraness: Short video on social media about a common problem or mistake in oral surgery and a possible solution without talking about a specific product.
- Consideration: Clinical case using the product in a case that solve the problem, or a webinar given a scientific data about the use of the product in the problematic.
- Decision: Interactive post to answer doubts or invitation of a course to learn how to use the product.
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Creating a content that suit for all the stages but try to answers each questions in different format
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We use blogs, webinars and an advisory team that offers credibility to what we’re putting out there.
A jornada do comprador tem 3 etapas — Conscientização, Consideração e Decisão — e cada uma exige um tipo de conteúdo específico para mover o lead adiante. O segredo é criar materiais que respondam ao estado mental do comprador em cada fas
O segredo é criar materiais que respondam ao estado mental do comprador em cada fase.
Conteúdos por etapa da jornada
1. Conscientização (Awareness)
O comprador percebe que tem um problema ou oportunidade, mas ainda não sabe exatamente o que precisa.
Objetivo: educar, contextualizar, gerar identificação.
Tipos de conteúdo:
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Artigos educativos (“O que é…”, “Por que acontece…”)
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Guias introdutórios
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Infográficos
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Vídeos curtos explicativos
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Relatórios de tendências
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Conteúdos de dor (“Como identificar X”, “Sinais de que você precisa Y”)
Exemplo aplicado à Adama Tecidos:
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“Como pequenas confecções podem reduzir desperdício de tecido no corte”
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“Tendências de tecidos para moda feminina 2027”
2. Consideração (Consideration)
O comprador já entende o problema e começa a pesquisar soluções possíveis.
Objetivo: mostrar caminhos, comparar alternativas, posicionar sua solução.
Tipos de conteúdo:
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Comparativos (“X vs Y”)
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E-books mais profundos
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Webinars
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Checklists
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Calculadoras
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Guias de solução (“Como escolher…”)
Exemplo aplicado à Adama Tecidos:
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“Guia completo para escolher o tecido ideal para moda praia”
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“Comparativo: viscose vs poliéster — qual usar em peças de verão?”
3. Decisão (Decision)
O comprador já sabe qual tipo de solução quer e está escolhendo fornecedor.
Objetivo: provar valor, reduzir risco, facilitar a compra.
Tipos de conteúdo:
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Estudos de caso
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Depoimentos de clientes
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Demonstrações
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Catálogos
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Ofertas, amostras, kits de teste
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Conteúdos de prova social
Exemplo aplicado à Adama Tecidos:
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“Como a marca X reduziu custos usando tecidos da Adama”
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“Catálogo atualizado + amostras gratuitas para novos clientes”
hello my study from cambodai
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Awareness- create fitness content with our t-shirts on ,
Consideration- will tell price ,fabrics, size
decision-will show reviews and customers feedback
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Awareness:
“5 Reasons Your Business Is Not Getting Customers From Social Media”
Consideration:
“How Digital Marketing Can Help Your Business Generate More Leads and Sales”
Decision:
“Why Choose a Digital Marketing Strategist Instead of Managing Your Marketing Alone?”
These ideas take your customer from recognizing the problem → understanding the solution → considering your service.
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I would use interactive quizzes and free tools
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Awareness stage: Short reels, TikTok and Instagram posts showing different clothes and outfit ideas.
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Consideration stage: Product pictures, customer reviews, size guides and comparisons between different clothing options.
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Decision stage: Discounts, special offers and free shipping to encourage customers to make a purchase.