- Awareness stage : short reels, social media contents
- Consideration stage : blog posts, products comparison contents, inforgraphics
- Decision stage : demos, free trials, offers to lead customers to make purchase decision
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In my opinion, the best way to promote my content or product is to highlight what makes it unique, show its strengths, and clearly explain how it differs from other products on the market.
I could even compare my product with a competitor’s as a kind of challenge—something that creates curiosity, engagement, and healthy competition. But the key is to make sure that I come out on top, by proving through facts and results why my product is the better choice.
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For Awareness I use social media content to help propects understand their problems. For Consideration, I delivery specified content driven by prospects problems and solutions. For Decision, I fighting to find out a way of turning my content into prospect choice of my services.
For the awareness stage, i would create posts/content that talk about a common problem people have, without pushing any product (making them realise their needs). For consideration, i would create a guide/checklist that helps them solve the problem in multiple ways. And for decision, a testimonial that shows real results, so they feel confident, and it builds trust for them to choose a specific solution.
I’m the marketing manager at QuickRefund. We’re a pre-dispute refund platform, so we resolve a customer’s issue before it ever becomes a chargeback. Our buyers are high-risk ecommerce merchants and the ISOs who manage them.
This course made something obvious: almost everything I’ve published lives in the awareness stage. So here’s what we’re actually building for each one.
Awareness: a free exposure check. Four questions, no email required, and a merchant instantly sees where they sit against the Visa monitoring thresholds. Plus plain-English content on what those thresholds mean, because most of our buyers don’t know this category exists.
Consideration: the same tool, gated, but deeper. It estimates their dispute mix and compares their options honestly, since most people assume a chargeback tool means fighting disputes after the fact and we sit upstream of that.
Decision: their own number. Their volume and ratio run against what a chargeback actually costs them, on a one-pager they can forward to their CFO. Plus a five minute setup walkthrough to kill the “my dev team has no bandwidth” objection.
The thread is one tool at three depths instead of three unrelated downloads, and every answer feeds our CRM so the follow-up matches their risk level.
I’m starting my professional photography business in New York. I’m from Ecuador so any mistake in spelling. I’m so sorry. And any advice for fellows classmates about how I can improve my content strategy is welcome 
my work in ig is: @carlamenaphotographycarlamenaphotography
For Awareness: I’ll post a reel about a girl unsure about how to pose in front of a camera 
in Ig and Tik-Tok and a link to a free guide in exchange for an email.
For consideration: A free guide on tricks and tips about: “You don’t have to be a model or know how to pose if your book your photoshoot with me” and attached a video of my photoshoot process and gentle guidance in the email.
And for decision: A reel with real results and a testimony of how my clients feel with me in the shoot. In Ig,Tik-Tok and email.
My content ideas follow the buyer’s journey: inspire them with stories at the awareness stage, guide them with practical insights during consideration, reassure them with proof and trust at the decision stage, and nurture them with ongoing value after they become customers
Eu começaria pela conscientização, com postagens que abordassem problemas comuns da rotina de trabalho, como perda de tempo, retrabalho, falta de organização e processos que poderiam ser mais simples. A partir daí, mostraria caminhos para otimizar essas atividades e, nas etapas seguintes, apresentaria de forma mais direta como os serviços que ofereço podem ajudar a tornar o trabalho mais organizado, produtivo e eficiente.
Blog posts like “Why Isn’t My Website Getting Traffic?” and “5 Signs Your Business Needs Better SEO,” plus social media tips on improving online visibility to help prospects first recognize the problem.
Consideration stage – Comparison content like “SEO vs. Paid Ads: Which Is Better for Lead Generation?”, case studies showing real client results, and short videos explaining how SEO and social media work together to drive leads.
Decision stage – Client testimonials, a free SEO/social media audit offer, and a clear pricing page with a strong call-to-action to book a call.
This structure helps move my prospects from realizing they have a visibility/lead problem, to comparing their options, to finally choosing my services with confidence.
Hi everyone! 
I’m currently launching my freelance career as a Marketing Automation Specialist. To build my portfolio and share my knowledge, I recently started documenting my custom B2B workflows on my YouTube channel (shot from my home studio using a pro mic, a clean white background, and edited in DaVinci Resolve).
My biggest takeaway from these module’s lesson is how I need to completely pivot my content creation process. Instead of just jumping into the technical “how-to,” I am now going to build every single video starting with my buyer persona and specific keyword research. While my main focus right now is video, I’ve definitely taken note of the value of written content; I plan to expand into blogs and other formats in the future as my hands-on experience grows.
Here is how I brainstormed my upcoming YouTube content to map the three stages of the buyer’s journey:
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Awareness Stage: Awareness Stage: I could create a video like “Why your sales pipeline is losing hot leads.” This would speak directly to the symptoms and challenges my ideal clients are experiencing before they even know automation is the answer.
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Consideration Stage: An idea would be a comparison video, such as “Native CRM Integrations vs. Custom API Workflows.” This would help buyers who are already aware of their problem evaluate the pros and cons of different technical solutions.
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Decision Stage: I could use a compelling call-to-action (CTA) at the end of my videos offering a “Free B2B Workflow Audit.” This would allow buyers to book a consultation and decide if my freelance services are the right fit for their needs.
I haven’t tried this exact approach yet, but I will definitely experiment with it and evaluate the results. I am really excited to apply this framework and I can’t wait to see how it shapes my strategy! If anyone has any advice or tips regarding these stages, please share, it’s always great to exchange ideas and learn from each other.
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- Awareness Stage: Blog posts, surveys
- Consideration Stage: Checklists, Guides
- Decision Stage: Reviews
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As a student learning about the buyer’s journey, I understand that customers move from identifying a problem in the awareness stage, to evaluating possible solutions in consideration, and finally choosing a solution in the decision stage. Creating content tailored for each stage would enhance their experience and increase potential sale.
For the awareness stage, depending on the overall current scenario, common problems and most affected age groups I will create small blogs, highlights, mini videos(reels, shorts on facebook ,insta etc . withy catchy slogans current trending audios or memes to help reach a right audience with users not having much brainwork to do
meanwhile, when it comes to consideration stage, various comparison guides, webinars will be conducted, most likely linked with the content or aspects in the awareness stage.
for decision making stage which is final and the decisive stage, free trials, demo, various quizzes that make you reach your final effortlessly will be conducted.
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Many makeup consumers come across different challenges when applying their makeup. If a foundation they are already using doesn’t hold up during the course of the day, or looks cakey, they will begin researching why their makeup doesn’t look the way they want it to, or the way they see on social media. Therefore, in the awareness stage, it would be helpful to provide how-to-videos on YouTube or blog posts on a company’s website to target specific pain points and mistakes people come across when doing their makeup and provide a CTA to a quiz or assessment. Once someone understands what is going wrong (either their current product is not compatible, or their technique is inefficient), the consideration stage can include quizzes or assessments to understand what they are looking for in their daily makeup routine and the type of look they want to achieve. This quiz can include the problems they are coming across to execute this makeup look to determine the best product for their concerns. Finally, the decision stage can provide the relevant products as a result of the quiz and include testimonials or reviews from others using the makeup products. Perhaps this can include a flawless ‘airbrushed’ foundation that doesn’t become cakey with real testimonials including photos from happy customers showing how the product holds up in daily life.
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Awareness stage: publish educational content, optimize SEO, social media, podcast.
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Consideration stage: comparison charts, ebooks, offer downloadable free resources, webinars, email nurture campaigns.
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Desicion stage: offer free trials, product demos, share case studies, testimonials, provide limited time offers.