I have a business called "Marketing stories " it helps marketers to understand marketing by creating animation videos and posts.
Awareness stage :
Creating videos on Youtube explaining the marketing principles.
Consideration :
Book guide to choosing your best solution
Decision :
Free trial to try our services.
I have a business called "Marketing sports " it helps marketers to understand marketing by creating animation videos and posts.
Awareness stage :
Creating videos on Youtube explaining the marketing principles.
Consideration :
Book guide to choosing your best solution
Decision :
Free trial to try our services.
Awareness: Visual - video and display - share information in a causal mode
Consideration: Request demo - site link to the program
Decision: Offer curated solutions
I am a marketing specialist working to promote a new podcast that focuses on African American experiences and providing a space and resources for love, empathy, and healing.
Awareness: Tiktok videos with clips from podcasts with points of advice and empowerment
Consideration: Refer to podcast for more advice and content - potentially include a blog coupling the podcast to ad another platform.
Decision: Offer discount to live podcast event once subscribed.
Awareness stage :
We cannot continue like this, we must need a new marketing agency for our project.
Consideration :
Hiring a completely new team to get new life into our system
Decision- Case study and assessment.
For a tax audit & accounting services firm:
Awareness: Blog posts about why you should use accounting software, how small businesses can save time by outsourcing accounting
Consideration: Comparison showing the benefits of different softwares (using your company’s program as one option)
Decision: 20 minute consultation with one of your experts
For a employment agency, for people who are looking for a job
Awareness: blog about the benefits of certain job, video, assesment, salary calculator to let people know how much they can earn net
Consideration: blogs on how to prepare for a first and second interview, podcast about preparation for a job interview,
Decision content: testimonial written and video of former employees, checklist for 2nd interview and tip sheet for negotiating salary
youre on point. love this information.
Providing potential customers with instructional content that addresses the pain points and roadblocks they have at each stage of the buyer’s journey is frequently necessary in order to guide them to a purchasing decision in an efficient manner. Those who aren’t quite sure whether or not they want to make a purchase might perhaps benefit from reading a blog post with the heading “5 Common Mistakes to Avoid When Choosing [Product/Service].”
Comparisons and reviews of other items that are similar to the one being considered for purchase may be highly beneficial in terms of persuading prospective customers to make a purchase. This kind of information provides comparisons of features, benefits, pricing, and several other significant characteristics for a range of products and services. A video review that highlights the features and benefits of the product may be a very useful tool during the period of consideration.
Awareness: Social media posts that offer tips and insights related to our products and services. Loyalty programs for repeat customers.
Consideration; Product demos or trial offers that allow potential customers to experience your product first-hand.
engage; Email marketing campaigns that offer personalized content and promotions.
Educating my buyer personal, regarding job search strategies on LinkedIn. It’s the awareness stage.
Content ideas for a mentoring program for self taught graphic designers to improve their value.
Awareness: Social media posts that offer tips on how to use industry standard tools and examples of free or low cost alternatives to pricey tools
Consideration; Free ‘taster’ 45 minute webinar on how to level up the quality of designs produce and skills to invest in to level up the value of the graphic designer
Decision; Interactive quizzes to determine which mentoring program is the correct fit
For Cosmetic Brand
Awareness: Constant social media posts with catchy short videos of influencers that shows how different our product is from other brand and shares guide and information on how to use the.
Consideration: Giving away free cuopons and invitations to free samples to our live shops
Decision: Short clips of testimonial videos
Awareness: Blog posts such as Perks of being a professional
Consideration stage: Twitter spaces to discuss industry happenings
Decision stage: Access to a free mentorship program
in the awareness, stage speaks to your customer’s problems and symptoms. help your buyers speak about their experiences.
in consideration, the stage informs your buyers about possible solutions and problems. help then to evaluate prons and cons of each solutions.
at the end decision stage highlight the value of your solution and convince prospectus to choose you
Buyer’s journey for an eco-friendly, home goods brand:
Awareness Stage:
A blog post or video that explains the importance of reducing waste and the impact it has on the environment.
Consideration Stage:
A listicle of recommended products that can help people reduce their waste output.
Decision Stage:
Detailed reviews of specific zero waste products, with pros and cons, to help people make informed purchasing decisions.
AWARNESS:
In this stage I am aim to attract customers but not in a forceful way. The content will be educational. I will opt for Blogs, with a CTA.
CONSIDERATION:
we are aiming to making them move to the next stage of conversion
Here I’ll offer ebooks, free samples and so on
DECISION:
conversion takes place in this stage where they have decided on your product.
I can provided short testimonial videos at this stage
Awareness stage: it is a stage where we make the audience aware of our products and showing them the quality not quantity of our products.
Consideration stage: it is the stage where customers are doing their on the products and we are commited to make them understand the products.
Decision stage
it is a stage where by they identify the correct solution and make a choice
Furniture and decoration
Awareness: Informative short videos posted daily sharing decoration ideas.
Consideration: present a virtual showroom of our products offering insentives like free shipping or furniture sliders.
Decision: Emphasise on how the product offered can help solve the customer problem.
This is really a great way