Awareness Decision and Consideration.
1. En Conocimiento: un blog sobre desde que edad las mujeres necesitamos empezar a consumir colageno
2. En Consideración: un video sobre las diferentes fuentes (opciones) de las que podemos consumir colageno
3. Decisión: diligencia tus datos y recibe en tu casa una muestra gratuita de la nueva gelatina con Colageno sabor a Piña
Awareness - Blog posts about common stumbling blocks in modern fashion merchandising, some of the most common problems
Consideration - Webinar about the pro and cons of building homegrown solutions vs. using external solutions
Decision - Free demo of our software
Blogging is one of the content ideas I have for my buyer’s journey. It helps careers get started, the activities in a great mood, and most importantly to balance the life and work equally.
awareness stage - blog posts about acid reflux in infants. what can cause it and solutions
consiferation stage - vidoe of Handy burp’ems being used and doing what it is intened to do
decision stage - added benefits listed along with a coupon for dollars off and or free shipping
Awareness stage: Blog about which skills should Gen Z - Global Citizen should or must have during their uni time, Sharing learning tips, etc…
Consideration stage: News, TV news
Decision: Meeting, Opening days
Topic: Quality control
Awareness: Post a video about the importance of quality control and its regulation.
Consideration: Live webinars.
Decision: Publish a case study about the provision of the services like inspection, experienced cases in the field, and its impact on quality control in the industrial activity. A quiz for sensibilisation for the safety at work with a certification delivery.
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Topic: Importance of email marketing.
Awareness: Publish a LinkedIn post on why ROI is still low for most business owners.
Consideration: Another post on possible ways of increasing ROI and why email marketing is the most sustainable option.
Decision: A video testimonial of a business owner that got 10X her ROI after we helped her launch an Email marketing campaign.
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What content ideas do you have for your buyer’s journey?
What I do, in addition to awareness, consideration, decision, is to categorize by global themes, such as Institutional, Features, Day-to-day tips, Opportunities, etc… this way it helps to direct the contents to the different stages. As you check in, you can always update these categories in your plan. After planning the whole month or so and executing it, you should check the results, if your audience is really engaged with your content. Otherwise, you will have to adjust your plans. It’s an eternal PDCA cycle. Hope it can help others. Warm regards and I appreciate HubSpot’s Academy for all help.
Awareness: Create content based on common problems our buyer personas are researching about it on social media, blogs, and other platforms.
Consideration: Create content of the alternatives the buyer has available to solve the problem and the pros and cons of each solution.
Decision: Offer a free trial, demo, or consultation to help te buyer better understand how you will solve the problem encountered.
Awareness sticks out to me as part of the process our company should focus on to provide our leads and customers with accurate information about the problems they are experiencing and let them know we understand their frustrations as they are trying to make a purchase decision.