I use Youtube to go along with the awareness stage.
creating tiktok videos about life, family, personal issues, and current events.
We can help our buyers understand when it is time to relpace their mattress, how to select the right mattress for them, what to expect when they come into the store, and how to select a pillow that will complement their new mattress and ensure a good night’s sleep.
Definitely, we need to work on awareness. Even though our industry considers our clients on a seasonal or annual basis, building a relationship is a mid-term process that begins with them becoming aware of what we do.
Awareness Stage: blog post, live serminars/sessions, educative content with a call to action to subcribe to blog posts, email list or newsletters
Consideration Stage: quizes, blog posts, newsletter or Email with a call to action to get sample of product for free
Decision Stage: access to highly valuable product sample with a call to action to purchase full version
If they are in Awarnewss Stagege direct them to a solution, like blog posts, social content, and ebooks… Anything from these should be making them in next stage.
For the awareness stage, we have been considering how we can utilize video to educate leads in a format that they prefer consuming. Since the bulk of our audience is millenials, videos is a great format to reach them in. In the decision stage, it would be ideal to create written content that positions as thought leaders. It will also be a good time to develop a relationship with our customer through personalized emails. In the decision stage, we will still utilize emails to drive home our product features so our future customers understand how we can help them.
creating a youtube playlist catalog and explainting them with content creators,
awareness stage: ebook and social content
consideration stage: quizzes, youtube reactions/reviews
decision stage: a free trial or a price discount
Awareness : social media content
Consderation : demo video
Decision : follow up or promotion
awareness: free tips/how-to guide related to product/industry (with email address submission)
consideration: product dem videos
decision: follow-up discount; access to exclusive promotions
Awareness : social media content, Blog,and Ebook Guide
Consderation : demo video, Social Media post
Decision : discount or promotion
Awareness: An article about how video games can help with anxiety relief
Consideration: Accumulate great testimonials about the product
Decision : Interactive game display ad in other games
- Awareness stage: a how to video or a blog about how to measure your BMR according to your weight,height and age.
- Consideration stage: a comparison guide speaks about different BMR calculators with the pros and cons of each one of them.
- Decision stage: making a 7days free trial for our calc OR making a free consultation session with one of our nutrition experts with any customer who might have any question while highlighting our solutions.
Awareness: A podcast or how-to video on why my product/company is best for the costumers and how to use it.
Consideration: Gather and make feedback and recommendations from customers who’ve used said product/worked with said company, accessable.
Decision: Give a month free-trial stage, and offer access to promotions.
The buyer’s journey reveals what individuals, want need, or desire. It is how to understand the consumer and what drives them to purchase.
very impressive about understanding the customers
Awareness Stage: A blog post about the importance of my services and how it can help your business
Consideration Stage: Reviews from customers
Decision Stage: Offer a discount or free 1 week’s trial
Looking at publics that we haven’t considered before who are key to influencing another’s buying decision. And creating content that speaks to their interests in the buyer’s decision.
Awareness - Two common problems we find amongs VPs of Sales in the marketing and advertising industry is equipping their teams with the right tools that will help them understand a brand’s media spend, at least at a high level, and getting accurate emails. Main reasons are so they don’t waste time on brands that don’t spend in their area of expertise and, when they do find the right brands, they can get the right contact quickly. I’d consider an infographic demonstrating how long and separated a process it is to gather both pieces of information, how much time and focus it takes away from their sales team, and, ultimately, how much it costs them from a revenue perspective. Less about me and my prodcut and more about their problem.
Consideration - A comparison guide would fit well here. One common solution is to select a cheaper and less effective email solution. You save money, but ultimately spend more time hunting emails when they’re wrong. Media spend is trackable using specific solutions that focus on that alone, but ultimately you can’t put a name or face to the money. That’s where our solution comes in - putting both media spend and contacts in one place, while focusing solely on the contact info of actual decision makers.
Decision - I’d offer a free trial or consultation, but maybe start with a small ask that I’ve seen be effective. Rather than ask for your time, I’d ask you to put us to the test. Tell me your target market and target contacts, I’ll give you any and all information I can find on them. If you like what you see, explore the whole product with me.