In my previous work: Counselling and Psychotherapy services, first of all, we used how to contents:
For example: How can HR help team members burnout ? - blog post or short video with narration by counsellors
Secondly, we track people questions, reactions, messages and produce webinars for specific people
For example : Webinar for parents and guridians : Dealing with pre teens and teenagers
Last, once they attend our webinar, we send free consultation inviation and counselling room tours .