Here are a few content ideas for each stage of the buyer’s journey:
Awareness stage:
— Common problems faced by [target audience]
— How to identify if you have [problem your product/service solves]
Consideration stage:
— 5 ways to solve [common problem faced by target audience]
— Pros and cons of different [product/service] options
Decision stage:
— Case study: How [product/service] helped [company/individual] solve [specific problem]
— Top 5 reasons to choose [product/service] over competitors